Formally in the Entertainment Industry in Customer Experience and Relationship Management for over 5 years. I approach digital experiences from a human-centred perspective, combining UX UI design and creative strategy disciplines to understand how people interact with and ultimately connect with a brand. My multidisciplinary approach allows me to look beyond individual touchpoint and consider the experience as a whole. From creating intuituve interfaces and streamlining user journeys to developing content that captures and encourages action. I am to create thoughtful engaging experiences that balance user needs with business objectives, ultimately turning insight and creativity into meaningful connection and conversion.